In September, Macy’s announced that they will invest Billion into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions such as “Are conversion rates increasing as planned?” and “How good is the User Experience for each channel?” need answers. Since my first blog about omni-channel monitoring, I came across a variety of customer implementations. Today, I want to share with you how Solocal Group, provider of the French Yellow Pages (PagesJaunes), brings all key metrics together on a single dashboard.
Source: Open Source